Head's up. We've updated the label design for this rub. While it may look different on the outside, we assure the inside is just as delicious as it has always been. Big Poppa's jallelujah jalapeno BBQ rub and seasoning had a hand in helping win the 2012 American royal invitational aka, "The World Series of BBQ" and the 2012 Jack Daniel's BBQ invitational. This bbq rub is one of our most popular rubs and is even used in the kitchen of national restaurant chain, BJ's restaurants and brew house. Don't be afraid of the jalapeno aspect to this BBQ seasoning, you will be able to control the amount of heat. Use a little, or a lot. This championship rub was originally blended for BBQ, but many customers have told us that they use this seasoning in their kitchens as well. Our jalapeno jalapeno rub and seasoning is slightly spicy, with the ideal amount of kick.