The groovy gratifying NeeDoh® is now available as a cool square, semi-transparent ice like look! NeeDoh® nice cube still has all the irresistible power to find your ideal mellow and chill and always returns to its original shape, but now it has a groovy goo filling that feels soft with a slow squish and firm when fast squished. One sweet squeeze turns into many for a soothing sensory sensation in the office, classroom, car, at home or anywhere at anytime.