Inspired by the rack houses at one our favorite places in the world, the Buffalo Trace Distillery. Most body washes are weak, watered down and smell like the fog of a junior high locker room. Simply put, they don't get the job done. But hard-working men require a shower of substance to accomplish a full day's work. And that's why Duke Cannon's THICK® body wash has been formulated with a significantly higher viscosity to work more effectively on your body, not spill pitifully down the drain. You deserve a better shower.